Email: mike@mikebrooksmarketing.com | LinkedIn: www.linkedin.com
Go-To-Market Strategy & Launches
1: audIT Go-To-Market & Growth Strategy
Built and executed the GTM plan from scratch for this SaaS startup, including sales funnel automation, website copy, onboarding, and trial nurture content.
- 52% trial-to-paid conversion
- Scaled to $1.1M ARR
- Acquired by Kaseya in 2021
- Wrote all copy and blog content on the audIT website 🔗 Website
- Created all content on the audIT YouTube channel
YouTube audIT Sales Presentation System
2: Network Detective Pro + audIT Feature Launch
Developed GTM and internal launch support for this integrated feature inside Kaseya’s core assessment platform.
- Positioned integration as a as a strategic sales feature designed to help MSPs tell a clear, visual story during their first sales meeting—generating urgency and increasing close rates.
- Delivered internal messaging + external rollout plan
- Created new battle cards and sales training
- Created new content to support this new feature on the Kaseya 🔗 Feature page
- Developed one-pager for new launch:
3: Compliance Monitor Launch
Spearheaded positioning and launch strategy for a high-impact compliance feature aimed at increasing license consumption and reducing churn.
- Built enablement for Account Managers and Specialists
- Created new content to support this new feature on the Kaseya 🔗 Product page and well as the Compliance Manager GRC website
Compliance Manager GRC Governance, Risk, and Compliance | Compliance Manager GRC - Developed one pager for new launch:
- This is a video I created for a customer marketing campaign:
Wistia, Inc. Compliance Monitor: Continuous Compliance In About Ten-Minutes
- Achieved 52% churn reduction over three months following launch
Messaging & Positioning
audIT Sales Presentation System new positioning
When I joined as a partner, the software was positioned, branded and named as a technical assessment system. After collecting data from customer and prospect interviews it became clear this positioning was causing confusion resulting in low sales.
- Re-named from audIT Technical Assessment System to audIT Sales Presentation System.
- Built new positioning, personas, sales enablement, branding and all assets for online and event marketing.
Secure Payments Website Rewrite
Refined and rewrote major portions of the website to clearly articulate new value prop and sales motion.
- Focused on positioning Secure Payments new motion in the MSP channel
Secure Payments Secure Payments - Built sales presentations for MSPs to use with their downstream customers
M&A Concierge Program
Framed Kaseya’s internal M&A platform into a story MSPs could understand and act on
- Messaging helped drive initial user engagement and funnel growth
Sales Enablement
audIT Sales Funnel + Enablement System
Developed full funnel from top to bottom, including email nurture sequences, trial onboarding content, sales decks, and demo flow.
- Conversion: 52% from trial to paid
- Lifetime value: 1.8 years average retention
Compliance Monitor Sales Playbook
Built the full playbook and enablement collateral for Kaseya’s AM teams.
- Includes messaging MSPs can use to sell to their customers
- Rolled out with pilot account manager pods, actively iterating based on feedback
Secure Payments New Sales Motion
Kaseya is a sales organization with an army of account managers. My task was to develop marketing automation to bypass account managers and book meetings direct to specialist.
- Validated and rolled out to multiple product teams company-wide.
- Worked with sales leadership and account managers to roll this out in a way that they embraced-they received commission on a sale sold for them.
Case Studies
Secure Payments Case Studies
Secure Payments introduced a new sales motion in the MSP channel—one that many MSPs weren’t familiar with and didn’t realize they needed. To drive early adoption and market traction, we focused on securing strong, high-impact case studies that could demonstrate value, reduce uncertainty, and support our sales team with real-world proof.
- Explore the case study → https://securepayments.com/case-studies/the-easy-button-for-pci-compliance/
- Read the Vanguard Cyber story → https://securepayments.com/case-studies/vanguard-cyber/
- See how this MSP scaled PCI compliance → https://securepayments.com/case-studies/a-service-every-msp-and-their-clients-need-now/
Demand Generation & Campaigns
Project Sugar Daddy
Ok, this one is oddly named, I know. But it’s one of my favorite campaigns we ran early on in our first year. And, another pun for you-it literally saved our SaaS-ess.
This campaign was specifically designed to target industry groups for the purpose of securing free speaking slots and vendor space at MSP events that we did not have the money to buy ourselves. If this didn’t work, we would have run out of marketing money.
- Developed funnel, content and Facebook ad campaign targeting a small group of industry leaders
- Result: $8K/month worth of free event space that allowed audIT to bootstrap growth for a year
M&A Funnel Strategy
Created nurture paths to turn M&A members into product buyers
- Drove a 32% upsell rate through strategic sequencing and cross-sell
Live Webinars & Broadcasts (audIT)
Hosted and produced educational webinars + live broadcasts to build authority and generate user content
Thought Leadership & Content
Secure Payments Blog (Author of All Posts)
Wrote every blog on the Secure Payments site, combining practical insight with clear product tie-ins.
audIT Blog + Sales Content
Produced content that matched the brand voice: helpful, honest, with a sharp sales edge
Podcast Host – M&A Concierge
Co-hosted Kaseya's M&A podcast series to educate, build trust, and deepen engagement
Book: Nuclear Chowder Marketing
Authored a marketing book based on early career experience growing small businesses
- I wrote and published this book to Amazon to promote my marketing agency:
Michael S Brooks The Nuclear Chowder Marketing Method: The Simple Business Guide To More Leads, Customers And Profits Online (and Offline)
- The book was strategically used to sell my services and secure speaking opportunities as a thought leader
Miscellaneous
Martial Arts School: B2C Sales Masterclass
Scaled school from $5K to $50K MRR through direct response marketing and consultative sales
- Mastered double-sale model: child wants fun, parent wants discipline
Nuclear Chowder Marketing (Agency)
Founded and scaled agency helping local businesses grow online
- Offered early SEO, social media, and funnel automation before most local competitors
- Sold the company to my contractors in 2021 to focus on building audIT as an equity partner
- Website, blog and podcast have since been phased out, but here’s a website snapshot from Webarchive.org: