I’m a product marketer who started in the most unlikely place: running a martial arts school. To grow that business, I learned how to market, sell, and write messaging that actually works. That experience led to running a marketing agency, authoring a book, and eventually joining a SaaS startup where I built everything from the sales funnel to the product launch plan.
That company, audIT, grew from nothing to $1.1M ARR and was acquired by Kaseya. Since then, I’ve worked inside a global software org launching products, improving adoption, creating sales playbooks, and building marketing programs that get results.
I’m hands-on. I like to ship. And I believe product marketing should do more than just tell a good story—it should help close the deal.