Blog

After two decades of building businesses and launching products, I realized I had never actually built a marketing resume. This post shares how I reframed my experience, built a portfolio instead, and what I learned along the way.

How do you take a self-funded SaaS startup from idea to acquisition without outside investment? In this post, I share how I helped build audIT’s go-to-market strategy from the ground up — including the campaign that put us on the map and the partnerships that fueled our growth through to acquisition by Kaseya.

I didn’t start my career in tech — I started by trying to sell martial arts to parents who didn’t want their kids learning to kick stuff. This is the story of how I learned to sell outcomes, not features — and how that lesson still drives how I do product marketing today.